Digital trends

Over the years from the introduction of the Internet to Web 2.0 there have been many shifts in our usage behaviours surrounding developments in technology and social paradigms.

Internet technologies evolve rapidly and potential uses and power appears unending. With devices that allow for the rapid transfer of data of various formats by crowds of users, creativity flows and networks flourish.

Five examples noted from the 'Did You Know 4.0' You Tube clip were as follows:

1. The digital preference of information reflecting the trend of immediacy expected by users due to the capabilities of modern technology used in the information environment.

2. The enthusiasm to contribute and be a part of the global information world in a range of different and dynamic formats such as picture and video. Again the ease and speed of transferring data due to technologies available serve as encouragement.

3. The recognition by commercial entities that the online environment is where they can find and accurately target a wanted audience. Created by the technology and the openness associated with profiling and sharing with social networks.

4. Publishing models are changing from a commercial and discretionary role to an open framework for anyone willing to create. Open source software and content is widespread and contributes to the attitude of user ownership and continued contribution.

5. Portability of equipment and the web itself has changed considerably due to developments in the technological devices able to process data and use wireless networks throughout the globe.